Auto Insurance Becomes The Latest Focus Of GM’s OnStar Division

The auto insurance industry has new contender as of Wednesday. General Motors has launched OnStar Insurance, which aims to create a fairer way to insure drivers.

Details are light for now, but OnStar highlighted the peace of mind it promises if you bundle insurance with the service.

Those with subscriptions already have access to OnStar’s suite of connectivity features, including Automatic Crash Response and the ability to contact an advisor certified for emergencies. Where the company did provide some insight into their new insurance program is how it plans to insure drivers.

The program wants to take the "biased judgement out of insurance shopping" and focus on elements drivers can control.