Don’t Want To Use Telematics? Carriers Will Eventually Say Too Bad

Everything has its price. The increasingly healthy diet we are eating presents the foodservice industry with “an array of new foodborne illness threats,” says Restaurant Guard Insurance veep Crystal Jacobs, adding: “Greens like romaine are now one of the nation’s most susceptible foods for carrying the bacteria that cause foodborne illness.”

More than 1,000 people in the U.S. have been “sickened by tainted lettuce” over the last 10 years. Just 31 cases were reported to the Center for Disease Control in 2010; in 2018 that number reached 331.

Knowing this, imagine my relief when a story about Carrot Insurance crossed my desk.

Talk about responsive markets: A threat is identified and the insurance industry rises to meet the challenge. Sadly, however, Carrot Insurance doesn’t insure carrots.

It insures motor vehicles. Carrot covers younger drivers who are willing to have a black box installed in their cars, or use an app on their phones, to track braking, swerving, speeding and other risk factors.