Insurers Offering Emergency Svc
Sunday, July 15th, 2001 Auto TechnologyA new high-tech roadside assistance program provided by Cross Country Automotive Services of Boston is being used by insurance companies as a marketing tool, the company said. The add-on service helps companies, such as Los Angeles-based Farmers Insurance Group and Boston-based Liberty Mutual Insurance, retain customers, and gives insurers information as to what kinds of cars have mechanical problems while on the road, said a spokesperson for Cross Country. "There’s nothing worse than waiting for a tow truck and wondering if it will ever arrive and CCAS’ Closed Loop Technology is the perfect use of our OneVoice system," said Bob Richey, president of InterVoice-Brite Enterprise solutions, based in Dallas. "I believe this service is what motorists have been waiting for.
