Keeping Human Connections Within Digital Insurance

While the COVID-19 pandemic has accelerated P&C’s digitization investments, the need for human connection within digital insurance should not be overlooked, a digital identity firm says.

‘As the insurance industry accelerates its pace towards digitization, we must keep in mind that insurance is a trust product,’ said Mary Ellen Power, vice president of marketing at Montreal-based OneSpan Canada, a firm specializing in digital identity and anti-fraud solutions.

She explained that while customers want a streamlined online experience, ‘they still want the advice and consultation that comes with so many of our complex insurance products. The human interaction element is still key to keeping the trusted advisor role front and centre,’ Power said earlier this week during a webinar titled How To Bring the Human Connection to Digital Insurance.