Let’s Hear it For The Betio Bastards! Or, What Can The Catastrophe Adjuster Learn From Military Slogans?
Tuesday, June 20th, 2023 CatastropheThere are few for whom I have more respect than soldiers. Those men and women who choose to put themselves to the test in unimaginably difficult ways under extreme conditions, who risk life and limb in the service of their country, and who stand guard over liberty have my highest respect and deepest thanks.
I, therefore, tread cautiously into these waters of comparing what we do as catastrophe adjusters to what the defenders of freedom do every day. There are, however, similarities. Consider deployment, for instance. We use this military term to describe an assignment to work a catastrophic storm and we do so because it fits.
When you deploy to a storm you are going to ground zero, where the trouble is, where the devastation has occurred. You are there to bring order to the chaos, to begin the process of restoring the people impacted by the storm to their state before the storm. This requires commitment, sacrifice, knowledge, insight, patience, and genuine concern for those you serve.
