More Than Half Of Consumers Willing To Release More Robust Data For Insurance Benefits

Nearly six in ten consumers are open to sharing location data and lifestyle information in exchange for decreased pricing in financial products and services. That’s according to Accenture’s Global Financial Services Consumer Study, released this week and based on a survey of 47,000 consumers worldwide. More than half of consumers would share their data for benefits like more rapid loan approvals, personalized offers based on current locations and gym memberships. The study also revealed consumers are interested in personalized premiums and pay as you go in insurance.