Nationwide Defends Controversial Super Bowl Ad
Tuesday, February 3rd, 2015 Liability Life & Health WeirdWell, that ad sure packed an emotional punch for a company selling insurance. Nationwide defended its choice to discuss a child’s death by saying it wanted to start a conversation about safety and prevention. "I’ll never learn to ride a bike or get cooties," a little boy says in Nationwide’s commercial that aired during the Super Bowl. "I’ll never learn to fly or travel the world with my best friend." The kid later deadpans, "I couldn’t grow up because I died from an accident."
External References & Further Reading
http://www.usatoday.com/story/money/2015/02/02/nationwide-insurance-super-bowl-commercial/22734895/
