
With the crashes of the housing industry and stock market in 2008, and with interest rates long near zero, many people are looking at alternative options for safe investments. Surprisingly, luxury brands such as Hermès and Chanel have arguably become a safer investment than stock markets. For example, Hermès scarves that are kept in pristine condition often command a 200-percent increase in value over only a few years. A Hermès scarfs value improvement is influenced by the designer, colorway, and pattern. Similarly, this is true about luxury brands handbags.