Stop Your Lurking And Engage Using Social Media

Too many people live to blend into the woodwork, to be middle of the pack. Not outstanding enough that people try to knock them off balance, but not mediocre sufficient that their heads are on a chopping block.

These are the words I wrote in a LinkedIn post two months back, and it got me thinking. We need to take ownership of our future, and lurking in the background certainly will not do it.

In a recent online conversation about leadership and social media, multiple comments were made to the effect of: “if people do not take ownership online and show leadership, originality, and creativity within social media, why would we hire them in a leadership role within our company?”

Social media today is how you communicate your value. Whether as a person, a company, or an organization, people look to see how you act and react online long before they connect with you in person.

Social media is how we build credibility and trust; however, most people and organizations are doing it wrong.