Studies Confirm Agents Not Going Away
Friday, March 2nd, 2001 Risk ManagementA slew of recent news reports and new studies continue to wash aside previous predictions that direct internet sales channels would bring an end to insurance agents and brokers. In a departure from the forecasts of gloom sent out beginning just over a year ago, industry analysts, companies and even internet sites are now regularly embracing the independent agency channel as a preferred choice for companies and consumers. Recently Ohio Casualty Corp. announced it was abandoning its Avomark brand direct personal lines auto marketing in favor of an independent agent sales force. Also Progressive, recognized by many for its internet and telephone distribution efforts, released a study showing consumers preferred to purchase insurance offline, from independent agents.
