Swiss Re Sees E-Cigarettes Triggering Liability Claims

Electronic cigarettes could trigger liability claims similar to tobacco litigation lawsuits in the past if they prove to be more damaging to health than now understood, according to a report by Swiss Re Ltd. (SREN). Another risk is that e-cigarettes may cause death among smokers, the world’s second-biggest reinsurer said in the report on its website today. The report examines 26 “new emerging risk themes” to raise awareness. Governments are wrestling with how to regulate the $3 billion market for e-cigarettes and starting in mid-2016, advertising for them will be banned across the European Union.