The Impact Of Insurance Advertising On Jurors

Geico’s famous “spokesperson,” a hugely popular gecko named Martin, turned 16 years old this year. Assuming that Martin is an average gecko, he’d likely weigh in at a whopping 2.5 ounces. With Geico topping all insurers in spending more than $1 billion annually in advertising over the past several years, Martin’s impact would more appropriately place him in the category of his long-extinct cousin, the Titanosaur, which weighs in at more than 50 tons. Such has been the impact of this little creature on the world of insurance advertising.