The New Mandate: ‘Video Or Vanish’

In today’s world, a brand’s ability to personalize the customer experience is more critical than ever, perhaps nowhere so much as in the insurance industry.

When buyers are busy or stressed and products seem complicated — that’s when personalization comes to the rescue. It makes next steps clear and adds a human touch to each interaction.

Video takes this a step further. It simplifies the message, it’s engaging and, quite frankly, it’s more fun than reading endless paragraphs of legalese.

Gen Z has already discovered this. If you want to reach this newest cohort of consumers, it’s ‘video or vanish,’ as Forbes notes. Video is by far their favorite form of media (twice as important as gaming, Google and music).

But it’s not just Gen Z that likes watching video. Already, the medium accounts for over 80% of consumer internet traffic, according to Cisco.