Insurers Adapt to a Mobile World

Mobile will remake insurance business models by 2020 is the bold claim laid forth by a new report from Forrester, titled “The Future of Insurance is Mobile.” There are many angles to that statement, and Forrester’s Ellen Carney attempts to outline them as such: Increased customer engagement with policyholders, new sales opportunities, big data/underwriting potential of smart devices, sales tools for brokers, agents and advisors, and new distribution opportunities.