Many P&C insurers are under severe cost pressure. Although combined ratios are improving, the investment yield is still below target — putting significant pressure on carriers to continue to drive profitability. And of course, claims is the largest source of costs for the industry. Claims impacts more than just the cost structure of a carrier. The quality of the claims service impacts the customers’ view of the carrier. The data obtained during the claims process fills a strategic role for a carrier. The data is crucial for honing pricing models, refining underwriting guidelines, and for identifying potential new product opportunities.