Think Differently: How Claims Departments Are Becoming Innovation Breeding Grounds

Channeling Apple’s iconic marketing slogan in a headline (some would argue a more grammatically correct version) necessarily means turning to the company’s legendary leader Steve Jobs for one of his memorable quotes on innovation: “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline.” He also wrote, “Innovation distinguishes between a leader and a follower. Certainly, the two companies on the following pages are innovators in their spaces. They both illustrate the foresight and ingenuity needed to not only recognize opportunity, but also to capitalize on it.