Incumbent insurance and reinsurance firms could be relegated if tech-savvy, customer focused players like Amazon or Google decide to enter the sector in a meaningful way, and it looks like at least one of these giants is preparing its first foray. While the insurance and reinsurance industry is focused on InsurTech disruptors and how incumbents can work with them, partner, invest in and create technology focused routes to deploying capacity themselves, there are large tech behemoths that have the potential to enter the market and create waves very quickly.
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