Recently, I read a blurb that featured an “experiment” by SafeButler, an online premium comparison web site. The purpose of the experiment was to see how fast someone could get a renter’s insurance policy. They tested 10 online sources for coverage on a “luxury apartment.” We might recall that Dr. Frankenstein did an experiment once. It was ill-advised and didn’t turn out well. In this case, we have an experiment that, if relied on by consumers, might not turn out well, though the results of this experiment were presented as if they were a good thing.