Personal Branding: Protect Your Online Reputation

The dumping of five candidates from Australia’s 2019 federal election for offensive social media posts served as a reminder of the damage that a poorly managed social media profile can do to a person’s career.

An ill-timed comment, a thoughtless response, an opinion that you might change or an action you may come to regret later can’t be erased in a digital era, and so your social media profile can haunt and derail your career.

Adults are often quick to advise their children to be careful about what they post on social media — but are they applying the same standard to their actions?

In a face-to-face context, when we meet someone for the first time, we very quickly make an assessment as to whether we like them, trust them, want to work with them or want to do business with them.

Research highlights that we have somewhere between seven and 15 seconds to make a first impression face-to-face.