1 hour, 31 minutes and 39 seconds into The Matrix, something remarkable happens. We glimpse a skyscraper, at the top of which is the single word, ’Norwich’, and what looks suspiciously like the Norwich Union logo.

15 minutes and 9 seconds later, it’s a different skyscraper, but this one has ’Aon’. This tells us everything we need to know about The Matrix. Literally everything.

Because I have a theory and I am going to share that theory with you. The theory is this: The Matrix is all about insurance.

On a superficial level, of course, the lesson from The Matrix is: don’t muck about with artificial intelligence.

Today, it’s algorithmically-driven underwriting; tomorrow, the whole of humanity is entombed in baths of gloop wired up to a mainframe. Open your eyes, sheeple. But that’s not the half of it.