
In the full realm of digital retail, where even groceries can be ordered and delivered online, Trader Joe’s stands out as a unique business. There is no web ordering, no shipping, no delivery and no plans to change to be like other grocery stores.
Someone who has not visited Trader Joe’s might wonder, ‘How can they buck the trend when Walmart, Whole Foods and Target are fully committed to multi-channel order and delivery?’
Trader Joe’s, however, has an intangible, powerful formula for loyalty. I should know, as it is where I go for very specific things, and I love their seasonal items -- like all their pumpkin stuff last fall!
They have many products you can’t get anywhere else in the friendliest retail environment on earth. They also have some seriously friendly people, who all seem to be genuinely interested in each person who comes into the store.
Somehow, the culture has crossed nearly all 500-plus stores. No matter which one you walk into, your experience is likely to be the same.