
Apple is facing a class action lawsuit in California over its alleged use of PFAS, commonly known as ‘Forever Chemicals,’ in Apple Watch bands. The plaintiffs claim the company engaged in unfair business practices by failing to disclose the potential health risks associated with PFAS while marketing the watch as a tool for better health. Their nine-count complaint includes claims of fraud, negligent misrepresentation, and unjust enrichment under California law.
PFAS are widely used chemicals known for their durability and resistance to water and oils. They are commonly found in various consumer products, including cookware, clothing, and cleaning supplies. The lawsuit specifically targets Apple’s Sport Band, Ocean Band, and Nike Sport Band, arguing that Apple’s marketing statements mislead consumers about product safety and environmental impact.
The plaintiffs are seeking monetary damages and injunctive relief to prevent Apple from making similar claims in the future. However, securing injunctive relief is challenging, as courts often question whether plaintiffs would repurchase the product. Notably, the plaintiffs indicate they may continue using the product if Apple modifies its manufacturing process. With PFAS litigation on the rise, manufacturers and retailers can expect increased scrutiny and legal challenges in the coming years.