CEOs Sharpen Focus on Cybersecurity and Generative AI Amid Volatility

The 2024 KPMG CEO Outlook reveals that more than 1,300 CEOs worldwide, including 400 from the U.S., are navigating a landscape of heightened risks and rapid technological change. CEOs are strategically allocating resources to address immediate threats, such as cyber risks and geopolitical instability, while investing heavily in generative AI (GenAI) and mergers and acquisitions (M&A) for long-term growth. M&A remains a vital strategy, with many CEOs poised to pursue acquisitions in the coming years, despite market uncertainties.

Cybersecurity has emerged as a critical concern, as many CEOs question their companies’ preparedness against AI-related threats. Investments in cybersecurity are growing as companies strive to protect their operations and intellectual property. At the same time, CEOs are grappling with challenges in AI implementation, including data readiness and governance frameworks, though they remain confident that AI will ultimately boost productivity and innovation.

While addressing these risks, CEOs are also committed to values-based decision-making, ensuring that their strategic choices support long-term business sustainability. The report further highlights CEO concerns about geopolitical risks, supply chain challenges, and the complexities of advancing environmental sustainability goals.