Costs Of Driver-Assist Technologies Deter U.S. Consumers

New auto safety technologies such as automatic braking and sensors that keep a car in its lane could prevent almost 10,000 U.S. road deaths a year and save $251 billion if they were more widely available, according to a Boston Consulting Group study. More than a quarter of all car crashes in the U.S. could be avoided if automakers and new-vehicle buyers adopted advanced driver-assistance systems now available on relatively few models, the consulting firm said in a statement Tuesday. The technologies still cost more than consumers are willing to pay, according to the study.