First Notice Of Loss Chatbot Service A Success For Florida’s Security First

Florida’s second-largest home insurer, Security First Insurance faced more than 3,000 claims in the aftermath of Hurricane Michael earlier this year. It was the perfect time to deploy a new tool to help manage the load: A new chatbot servicing affected policyholders. The chatbot was developed just in time to aid policyholders before Michael hit, according to Marissa Buckley, Security First Insurance’s VP of marketing and brand experience. After 2017’s Hurricane Irma, Security First wanted a better and more effective way to assist members. “Our priority is to achieve scalability and offer the best experience possible, as well as an experience tailored to what the customer wants and needs,” shared Buckley.