How Agentic AI Is Transforming Insurance and Financial Services with Next Best Action Technology

Agentic AI is rapidly gaining traction in the insurance and financial services sectors, offering a new approach to complex decision-making through Next Best Action (NBA) technology. Unlike traditional automation or generic AI tools, Agentic AI agents are designed to act autonomously within defined thresholds, ensuring decisions are accurate, compliant, and auditable.

In claims processing, underwriting, risk assessment, and customer engagement, Agentic AI has proven its value. Carriers in California, for example, leverage AI to dynamically update wildfire risk models, while companies like Agentech deploy digital coworkers that assist claims adjusters with file reviews and coverage validation, leading to significant reductions in cycle time and operating costs.

Financial services providers are also tapping into Agentic AI’s potential, using it for real-time fraud prevention, portfolio personalization, and dynamic loan adjustments. Results include a 22% boost in customer satisfaction scores (NPS) and the mitigation of critical workforce gaps projected to impact the industry over the next decade.

Ultimately, Agentic AI represents a shift from reactive to proactive operations, delivering strategic advantages for organizations willing to embrace digital coworkers as integral teammates. As industries gear up for 2025, companies implementing Agentic AI are positioning themselves for leadership in a fast-evolving marketplace.