Simplifying Insurance: Why Clear Language Matters More Than Buzzwords

The insurance industry is undergoing significant innovation, but the language used to describe these changes often falls short. Terms like "transformation" and "disruption" have become so overused that they risk losing credibility and meaning. The author argues for a return to clear and precise language that accurately reflects the real progress being made. By avoiding abstract, lofty descriptions and focusing on specific improvements, the industry can better communicate its advancements and maintain the trust of clients, investors, and stakeholders.

The piece also highlights the importance of credibility in marketing and communication. Companies that rely on buzzwords without delivering on their promises risk eroding trust. Precise language is not just a matter of semantics; it’s crucial for conveying the real value of innovations and for fostering honest internal and external communication. The author calls for a more thoughtful approach to language, one that prioritizes clarity and truth over the temptation to impress with grandiose terms.