
Artificial intelligence has taken the lead as the top strategic priority among global insurance executives in 2025, according to the latest Global Priorities Survey from the International Insurance Society (IIS). For the first time, AI has surpassed inflation, which had dominated executive focus for the previous three years. The survey, capturing insights from nearly 20,000 insurance leaders, reveals AI’s growing role in enhancing operational efficiency, driving product innovation, and sharpening analytics.
The report also shows that operational efficiency remains the top concern under operational priorities, driven in part by increasing AI adoption and digital modernization efforts. Meanwhile, inflation continues to top economic concerns, cited as a top-three issue by 63% of respondents. However, its hold on industry focus has weakened compared to AI’s rapid rise. Cybersecurity still ranks high among political and legal priorities, though it has lost some urgency.
Social and environmental issues also remain critical, with climate risk leading that category. Yet, digital transformation is beginning to close the gap as insurers double down on data-driven strategies. Despite ongoing challenges, insurance executives are optimistic, identifying product innovation and customer acquisition as key growth drivers in 2025.
The findings will help shape the upcoming IIS Global Insurance Forum, scheduled for October 26ââ,,‘27 in Switzerland. The event will bring industry leaders together to discuss global strategies amid shifting technological and economic landscapes.