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Krispy Kreme has reported a cyberattack that is causing disruptions to its online ordering system across portions of the United States. The company disclosed in a regulatory statement that it detected unauthorized activity in its technology systems late last month. This issue has led to operational challenges, particularly with digital ordering, which remains unavailable at some locations.
While in-store purchases and deliveries to partners such as grocery stores and McDonald’s remain unaffected, the disruption is expected to impact Krispy Kreme’s financial performance. The company faces costs associated with system restoration, cybersecurity experts, and revenue loss from the downtime. Federal law enforcement has been informed, but the full scope of the incident is still under investigation.
This event comes as Krispy Kreme continues to expand its partnerships and streamline its focus on fresh doughnut delivery. Despite these efforts, its stock performance has declined significantly in 2024.